Slot Machine positioning
Volumes have been written on this topic, and the debates and discussion about where the "hot" slot machine games are installed in a casino are still ongoing – more than sixty years after the slots were 1st installed in gambling houses.
The quintessential rule is that the better slot games were installed just inside the entrance of the casino; so that everyone passing by would see real jackpot winners … be challenged to come unto the gaming floor … play. Our conviction is that this is no longer true.
The great majority of the big name casinos today are enormous complexes … it’s no longer possible to see inside from the sidewalk, so there is no longer a reason to place the ‘loose’ slot machines in close proximity to any of the doors.
Another classic rule is that loose slot machine games are placed on the major aisles in the casinos, again so that more fun seekers could see winning jackpots and be roused to play. Notably however, we find that this also is no longer a universal rule.
What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!
These days, casinos are constantly changing their philosophy about where to place the loose slot machines.